Colors in design can be essential to the image and mood:
•Warm colors convey excitement and energy.
•Cool colors are calming and relaxing.
•Neutral colors are unifying and help us to focus.
Primary, secondary and tertiary colors:
Primary colors are blue, red and yellow.
Secondary colors are orange, green and purple.
Tertiary colors are orange-red, orange-yellow, yellow-green, blue-green, blue-purple, and red-purple.
Hue, Value, Chroma and Complements
Hue refers to, and is another name for, color.
Value describes the darkness or lightness of a color.
Chroma refers to the intensity of a color.
Color complements are those colors that work well together.